LUEXCO LLC PRIVACY STATEMENT (APPLIES TO THE EUROPEAN REGION, MEMBERS OF THE EU, EEA, UK & SWITZERLAND)

Last Updated: December 1, 2022

This privacy statement (policy) describes how personal data about you is gathered, used, shared, and processed when you access this website or make use of other services offered by its operator, including any transactions made and written or electronic communications sent (collectively, the "Services"), as well as your rights and choices regarding that data.

The Services include any services provided by the websites located at www.LUEXCO.shop and www.LUEXCO.com (the "Sites"), our mobile applications (the "Apps"), our accounts and fan pages on social media platforms (the "Social Media Accounts"), and any other websites, pages, features, or content owned and operated by the Company that hyperlink to this Policy.

The company responsible for selling the products via the Sites and Apps and providing the Services (and therefore, the payment collection entity) is LUEXCO LLC with offices located at: 648 Effie Dr., Lawrenceville, Georgia 30045. Therefore, the terms "Company," "we," "us," and "our" refer to this entity.

Please read this Policy and our Terms and Conditions before using or accessing our Services. Please immediately discontinue the use of our Services or logging into our website, if you do not accept this Policy or the Terms and Conditions.

By using our Services, you accept the Terms and Conditions and Privacy Policy on the site you are using.

Right to modify this Policy: We may occasionally modify this Policy to reflect how we are handling your data. If we do, we'll let you know by updating the effective date or last modified date at the top of this Policy. If we make substantial changes that have a material adverse effect on your privacy rights, we will give you prior notice and make that clear on the LUEXCO website or other LUEXCO services, or by some other means of contact, such as email, so that you can review the changes before you continue to use the Services. If you do not agree with the modified Policy, please discontinue the use of the Services immediately.

Instant information: We may also provide you with real-time disclosures or additional details about how certain parts of our Services handle your personal information. These notices might add to this policy or provide you with more options for how we can use your personal data.

Our use of your data: When you place an order with us, we typically use your personal information to enhance your experience on our site. We also use it to track website activity for marketing and investor relations purposes.

Marketing: We rely on a legitimate business interest in using your personal data for marketing purposes, which we consider does not impact your rights. You are always welcome to request that we stop sending you marketing materials by electing to unsubscribe by means provided in the marketing materials or by contacting us through our website chat feature, or at: customer.support@luexco.com

Sharing: We may disclose your information to outside parties, such as third-party service providers and other entities within the group. However, unless we specifically request your consent, we won't divulge your information to third parties so they can market to you.

Security: We respect the security of your data and treat it with respect and in accordance with the law.

Purpose of this Policy: According to data protection laws, LUEXCO is required to let you know why we gather information about you, how we plan to use it, and whether we plan to share it with anyone else.

Customers, visitors to our website, and people who want to receive marketing materials from us are all covered by this statement. To better understand our stance on your personal data and how we will treat it, please be sure you have carefully read this statement.

The information in this statement (together with the separately posted, Website Terms of Use, and Website Cookie Policy below (see Section 3.) COOKIES AND OTHER TRACKING TECHNOLOGIES further explains how we will handle any personal data you give us or that we obtain from you and also explains how personal information which we collect from you, or that you provide to us, will be processed by us.

This statement relates to information collected from you through your use of our websites www.LUEXCO.com, www.LUEXCO.shop, our social media channels, and any other website on which this policy is posted or expressly referenced (collectively the “LUEXCO Sites”). It also applies to data that we gather from you when you visit one of our stores, speak with us on the phone, participate in one of our competitions or promotions, or write to us.

IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE THE LUEXCO SITES, TELEPHONE OUR CUSTOMER SERVICE TEAM TO MAKE ANY PURCHASES, OR PARTICIPATE IN ANY COMPETITIONS OR PROMOTIONS.

This declaration is not a clause in any agreement to provide services, and this Statement may be updated at any time.

To ensure that the personal information we maintain about you is accurate and up to date, you must let us know if anything changes by updating your account profile on the site, or by contacting us at: customer.support@luexco.com .

Who are we? : We are LUEXCO LLC, a limited liability company registered in the State of Georgia, located at: 648 Effie Dr., Lawrenceville, Georgia 30045, under registration control number: 21026569.

LUEXCO is a "data controller". This means that we are responsible for deciding how we store and use the personal information we gather about you.

QUESTIONS ABOUT OUR USE OF YOUR INFORMATION: If you have questions about our use of your personal data, you can raise them through our website chat feature or with our customer service team at: customer.support@luexco.com

Why Are We Collecting Your Information? The information that you provide to us is required for us to:

• provide you with access to your LUEXCO account, fulfill your product orders placed with us, and handle product returns;

• send you offers and marketing material for products you might find interesting.

• for our monitoring of the use of the LUEXCO Sites by users;

• for profiling purposes so that we can more effectively tailor the content of the LUEXCO Sites and our marketing initiatives based on users' browsing and purchasing habits.;

• to administer our promotions and competitions;
• to maintain store security and to help prevent fraud;
• to process and respond to any queries that you might have;

• to allow you to subscribe for regulatory alerts;

• to conduct user testing, focus groups, and surveys of our customers with regards to our services and products.;

• to fulfill our legal obligations.

1. HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

1.1. We respect your privacy and are committed to protecting it through compliance with this policy for everyone who visits our digital properties and uses our products and services. We collect personal information when you use our services.

1.2. Pursuant to the EU General Data Protection Regulation, the Data Protection Act 2018, and the United Kingdom General Data Protection Regulation (collectively, for purposes of this privacy policy, "GDPR"), personal information in this policy is referred to as "personal data". For citizens of the United Kingdom "Personal data" is any information that, on its own or in conjunction with other information, uniquely identifies or otherwise makes a person identifiable.

1.3. Data that has been effectively and irreversibly anonymized or aggregated so that it cannot be used by us or anyone else to identify you, whether alone or in combination with other data, is not considered to be personal information.

1.4. We gather and use your personal data to support a number of different business endeavors or activities. You should be aware that the below-listed uses of your personal data should include those that are appropriate given the purposes listed for which we collect the data.

1.2. SOURCE OF YOUR PERSONAL INFORMATION

1.2 The information which we collect about you will be obtained through a variety of sources which include:

Information provided by you

1.2.1. if you register to use the LUEXCO Sites;

1.2.2. if you are placing an order online at a LUEXCO Site, in-store, or over the telephone with our customer service team. (We will never ask you to confirm or supply any account or credit card details via email or text message. If you receive such an email or text message, please do not respond and notify us immediately at: dpo@luexco.com

1.2.3. if you voluntarily enter a competition or promotion sponsored by us;

1.2.4. when you report a problem with our site and/or your order;

1.2.5. when you contact our support or customer service teams;

1.2.6. when you voluntarily complete surveys that we use for research purposes;

1.2.7. photographs and content that you upload to our Services in accordance with our Terms and Conditions, to provide product advice, and to allow you to voluntarily show other potential customers what items may look like when purchased or worn.

1.2.8. we may gather non-identifying general personal information about you, such as your body type, height, chest, waist, and hip circumferences if you have voluntarily provided it. We might use this data, for instance, to suggest clothing sizes or styles.

Information collected automatically about you

1.2.9. information automatically collected about you and your visit to any of the LUEXCO Sites;

1.2.10. recording of your telephone calls with our customer service team;

1.2.11. communication history with us via various channels, such as email, phone, social media, mail, and instant chat to respond to your requests, as well as keep you updated about your account and the Services.

PLEASE NOTE: PLEASE DO NOT SEND US ANY SENSITIVE INFORMATION ABOUT YOU OR ANYONE ELSE WHEN CONTACTING US BY EMAIL, VIA FORMS ON OUR SERVICES, OR WHEN YOU SHARE CONTENT IN PUBLIC THROUGH OUR SERVICES. SENSITIVE INFORMATION OR OTHER SPECIAL CATEGORIES OF INFORMATION ARE NOT SOMETHING WE GATHER OR STORE.

1.3. INFORMATION COLLECTED FROM THIRD PARTIES

1.3.1. we may collect information about you from third parties where we carry out identity verification credit or anti-fraud checks against your name using third-party databases.

1.3.2. we may collect information about you from third parties for marketing purposes when you have given the third-party express permission to share your information for the intended purpose;

1.3.3. we may collect information about you from third parties who we have partnered with to run promotions, competitions, or marketing.

1.3.4. we may work with third party information providers who specialize in consumer profiling and provide demographic or other data to help better understand our customer's lifestyles, shopping behaviors, and preferences;

1.4. WHAT WE DO WITH YOUR INFORMATION

1.4.1. We may use your personal data for the following purposes:

1.5. Marketing purposes

1.5.1. Your personal information may be used by us or by third parties (e.g. social media platforms such as Meta, Facebook, Instagram, and search engines such as google) acting on our behalf to send you the information you have requested from us and to keep you informed of deals and other products or services that may be of interest to you (however, only in instances where you have not objected to being contacted for such purposes.).

1.5.2. We will only contact you by electronic means (email) or post with information about goods and services similar to those which were the subject of a previous sale to you. We will do this where you have made an order with us or you have otherwise confirmed that you agree to us sending you such information (see “What is our lawful basis for using your information” below).

1.5.3. We will contact you via SMS only if you have voluntarily agreed to receive such mobile marketing alerts.

1.5.4. Where we permit selected third parties to use your data, we (or they) will contact you by electronic means or post. Details of those third parties can be found at "Sharing your information”.

1.6. PLEASE NOTE THAT YOU HAVE THE RIGHT TO ASK US NOT TO PROCESS YOUR PERSONAL DATA FOR MARKETING PURPOSES. We will usually inform you before collecting your data if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by:

1.6.1. checking certain boxes on the forms we use to collect your data; or

1.6.2. you can also request that we not use your personal data for this purpose when setting up your LUEXCO account; or

1.6.3. by emailing us at dpo@luexco.com;

1.6.4. by notifying us via our website chat feature (being sure to include your name and email address used to establish your LUEXCO account);

1.6.5. if by SMS, you can reply STOP where mobile services apply

1.7. Placing an order

1.7.1. We use your personal data to process and fulfill your orders effectively and to carry out any further obligations arising from any contracts entered into between you and us. This will include using your email address and/or mobile phone number so that we can send you information confirming your order.

1.7.2. If you report a problem with your order, we may use your personal data to investigate that problem.

1.8. Use of the Luexco Sites and emails

1.8.1. When you use the LUEXCO sites we may use your personal data to:

• register you to use the LUEXCO Sites (if you choose to do so);

• administer the LUEXCO Sites and for internal operations such as helping to diagnose problems with our server, troubleshooting, analyzing data, and other administrative purposes;

• improve the LUEXCO Sites and ensure that content is presented most effectively for you and your computer, tablet, or mobile phone (this may include providing you with content and services in your country's local language and currency);

• permit you to take part in our service's interactive features when you elect to do so;

• keep the LUEXCO Sites safe and secure;

• enhance the services we offer, offer suggestions for products or services that may be of interest to you, and create marketing campaigns (we may use personal data for these reasons as a result of you opening LUEXCOs’ emails too; and

• if you report a problem with the LUEXCO Sites, use your personal data to investigate and resolve the reported problem.

1.9. Profiling - To personalize your shopping experience and improve your interactions with us.

1.9.1 Profiling is defined in law as “any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person. In particular, to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements”.

1.9.2 We use information collected from the LUEXCO Sites, in-store, and from competition & promotion entries to conduct profiling. In particular, we use information about you relating to your history of browsing the LUEXCO Sites (collected through cookies) together with any in-store data you may have provided or your entries into our competitions & promotions to categorize users into specific profiles. That information is then used to prioritize certain products and promotions on the LUEXCO Sites in which you are most likely to be interested and to ensure that our marketing is tailored to your preferences.

1.10. Administering Competitions, Marketing, and Promotions

1.10.1 We will use your personal data in relation to your voluntary entry into a competition run by LUEXCO.

1.10.2. Contact and identity information, such as name, email address, and /or phone number if you enter into a promotion or program such as LUEXCO Rewards via the Services or through a third-party platform (“Promotion”). As permitted by applicable law, your information may also be used by LUEXCO or the promotional sponsor for marketing purposes. Your entry into the Promotion may result in the addition of your information to our mailing list as well as to the mailing list of our promotional partners, where permitted by applicable law. For more information regarding the Luexco Rewards program see Luexco Rewards Terms and Conditions.

1.11. Mobile Services

1.11.1. We may also use your personal data in relation to marketing or a promotion sponsored by us.

1.12. Customer service, surveys, and training

1.12.1. We may use your personal data to handle any issue which you raise with our service or customer support team.

1.12.2. We, or our appointed third-party research companies, may contact you to take part in customer surveys or polls. If you complete a survey for us, such as a customer satisfaction survey, we, or the research company, will review and examine your answers to the survey questions so that we can better understand how we can improve our products and services.

1.12.3. If you have provided consent and have agreed to take part in customer focus groups, interviews, ethnography studies, or user testing, we, or our appointed third-party research company, may make contact with you to arrange these activities and we, or our research company, will review and analyze your answers so we can better understand how we can improve our products and services

1.12.4. We may also use your personal data either for monitoring purposes or to train our staff members.

1.12.5 We may also use your personal data to inform you about changes to our service.

1.13. Prevention of fraud and security

1.13.1. We may use your personal data to help to protect you from fraud. For instance, we may carry out identity verification, credit, or anti-fraud checks against your name using third party databases which may involve the disclosure of your personal details to registered credit reference or fraud prevention agencies who may retain and use your personal information.

1.14. To fulfil our legal obligations

1.14.1. If we are required to conduct a product recall in respect of a product you have purchased, then we will contact you to notify you about this.

1.14.2. We will use your data to comply with any legal obligations placed on us or as part of legal proceedings, share data with regulatory bodies as needed, and keep records as needed to meet tax and regulatory requirements.

1.15. Other purposes

1.15.1. We may use your information for any other purpose disclosed to you prior to you providing us with your personal information or which is reasonably necessary to provide the Services or other related products and/or services requested with your permission or upon your guidance.

1.16. WHAT MAY HAPPEN IF YOU DO NOT PROVIDE YOUR PERSONAL INFORMATION?

1.16.1. Many of the services that we offer are only made available if we have certain information about you. To access these services, you will, from time to time, be asked to submit personal data about yourself. If you do not provide that personal data, we will not be able to offer those services to you. For example, if you do not provide information about your method of payment or delivery address, we will not be able to complete your order with us.

1.16.2. If you do not agree for us to use your personal information when you access the LUEXCO Sites, than you should immediately discontinue the use of the LUEXCO Sites.

1.17. COMPLYING WITH DATA PROTECTION LAW

1.17.1. We will comply with data protection law. At the heart of data protection laws are the "data protection principles" which say that the personal information we hold about you must be:

• used lawfully, fairly, and transparently;

• collected only for legitimate purposes that we have disclosed to you and are not used in any manner that is inconsistent with those purposes;

• relevant to the purposes we have told you about and limited only to those purposes;

• accurate and kept up to date;

• kept only as long as necessary for the purposes we have told you about; and

• kept securely.

1.18. WHAT IS OUR LAWFUL BASIS FOR USING YOUR INFORMATION?

1.18.1. Under the data protection laws, we need a "lawful basis" for collecting and using information about you. There are a variety of different legal bases for using personal data which are set out in the data protection laws.

1.18.2. The lawful bases on which we rely on to use the information which we collect about you for the purposes set out in this statement will be:

Contract: Using your information will be necessary for us to either perform the contract between us or to take steps at your request before entering into the contract;

Legal compliance: Using your information will be necessary for us to comply with a legal or regulatory obligation that is placed on LUEXCO;

Legitimate interest: Using your information will be necessary for our legitimate commercial interest and our interest is not outweighed by the potential impact on your privacy. For example, we rely on legitimate interest as our lawful basis to send you marketing information by email or by post if you have placed an order with us and you have not objected to receiving such marketing information. IF YOU WOULD PREFER NOT TO RECEIVE MARKETING INFORMATION FROM US, PLEASE EMAIL US AT: info@luexco.com ;

Consent: It is possible that you will authorize the use of your data for a specific purpose. Unless you have specifically agreed not to receive communications from us, e. g. you have signed up on our website or competition entry form to receive our newsletter, than we are operating under consent rather than legitimate interest if you have consented to receive our newsletter.

1.19. TYPES OF PERSONAL INFORMATION WE COLLECT

To fulfill the objectives outlined above, we are gathering information about you (see 'Why are we collecting your information?'). This includes:

• Personal Details and Payment

• Personal details (such as name, gender, and date of birth)

• Identity contact details (such as your address, phone number, email address, and password; to register with our site or app as well as financial or payment account information, for delivery, returns, refund, sales tax determinations, payment operations for telemarketing and email marketing purposes);

• Payment information (such as payment methods, billing address details, and other information related to payment.

• Transactional details, such as return and refund details, gift card number, and order history, in our Services, to fulfill basic functions, including processing your payment and return requests, and keeping you informed of the order status and shipping logistics;

• Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website, language, or user experience.

PLEASE NOTE THAT LUEXCO DOES NOT RETAIN OR STORE CREDIT CARDS, DEBIT CARDS, OR OTHER CONFIDENTIAL PAYMENT INFORMATION.

Instead, we store a unique security “token” assigned to your card details by your payment provider and the last 4 digits of your card);

1.20. Website Use and Communications

• details of any contact with our staff or customer support teams (such as a record of your correspondence with us or recorded telephone conversations);

• details of your visits to LUEXCO Sites and any calls that you make to us (such as location data, weblogs, other communication data, and resources that you access);

• information on how you've used our communications and information systems, including your style preference, if you voluntarily chose to provide it for personalization experiences;

• browser information and online identifiers (such as your browser types, browser version host operating system, browser language, and your IP address);

• information about your visit to any LUEXCO Site (such as full Uniform Resource Locators (URL) clickstream to, through, and from our site, products viewed or searched for, page response;

• times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse to or away from the page) in addition to adding to your shopping cart, saving items, placing an order, and returns, for market research, statistical analysis, and the display of personalized advertising based on your activity on our site and inferred interests;

• aggregated information (such aggregate traffic information collected from your visit to any LUEXCO Site);

1.21. Marketing, Competitions, and Survey Information

• competition entries when you voluntarily enter into a competition;

• your responses to our voluntary surveys;

• information about any consent to or objection to receiving marketing materials from us.;

2. SHARING YOUR PERSONAL INFORMATION

2.1. We may share some of your personal data with third parties as described below.

2.2. We may disclose personal information, including account information, “LUEXCO REWARDS” (see “Luexco Rewards” Policy) balance or points or information to a buyer, prospective buyer, corporate affiliate, or other successors in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or a similar proceeding whereby personal information held by us about our Services is among the assets transferred. You acknowledge and agree to our assignment or transfer of rights to your personal information.

Sharing your information within the Luexco organization:

2.3. We may disclose your personal information to any member of our organization, which includes our subsidiaries, our ultimate holding company, and its subsidiaries.

2.4. We will share your personal information with other entities in our group as part of our regular reporting activities on company performance, in the context of a business reorganization or group restructuring exercise, for system maintenance support and hosting of data.

Sharing your information with third parties

2.5. We may also share your personal information with third parties, such as:

2.5.1. our elected third-party carriers or warehousing and logistics providers to enable them to deliver your order and to contact you if there is a problem with delivery (i.e., telephone, email, name, and address only);

2.5.2. our elected marketing agencies who provide marketing services on our behalf;

2.5.3. social media sites such as Facebook, and Meta and search engines such as Google to allow them to serve personalized product recommendations alongside specific messaging in advertising;

2.5.4. our payment service providers and IT providers

2.5.5. our research and analytics companies;

2.5.6. our service companies such as printers and mailing houses who may assist us in providing our services;

2.5.7. registered credit reference or fraud prevention agencies who may retain and use your personal information; or

2.5.8. third-party companies who are co-hosting a competition and you have consented to that transfer;

2.5.9. fraud prevention and information security service provider for identity verification, fraud prevention, or credit risk reduction services to protect our websites/apps and our business;

2.5.10. co-branded partners for any Services and Features offered on our sites or apps that are based on your voluntary enlistment in using or taking part in a co-branded Service or Feature. On the co-branded feature or service, the co-branded partners will be noted, along with any applicable co-branded partner's privacy policies. A co-branded partner's use of your personal information will be governed by the co-branded partner's privacy policy. You must speak with the co-partner directly if you want to opt-out of future use of your personal information by a co-branded partner;

2.5.11. for any purpose with your consent;

2.5.12. a buyer, potential buyer, corporate affiliate, or other successor based on our legitimate interests in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or comparable proceeding in which personal information held by us about our Services users is among the assets transferred. This includes your Luexco Rewards point balance. You understand and accept our right to assign or transfer your personal information.

PLEASE BE AWARE THAT WE MAY FREELY DISCLOSE AGGREGATED OR ANONYMIZED DATA, WHICH DOES NOT SPECIFICALLY IDENTIFY ANY INDIVIDUAL, ABOUT THE USERS OF OUR SERVICES.

3. COOKIES AND OTHER TRACKING TECHNOLOGIES

3.1. Cookies and web pixels are used by the LUEXCO Sites to separate you from other visitors and gather data that, in most cases, does not directly identify you. Before using cookies or other tracking technologies, if required by law, we will request your permission. In addition to enhancing the LUEXCO Sites, this enables us to provide you with the most beneficial browsing experience.

3.1.2. Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly to provide a safe and secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our services, and to remember your preferences for your convenience.

3.1.3. We use the following types of cookies on our services:

Strictly Necessary Cookies: Cookies that are essential to enable the use of our Services.

Functional Cookies: Functional cookies are used to remember your choices to help us tailor our Services to provide you with enhanced features and personalized content.

Performance or Analytical Cookies: These cookies collect passive information regarding how you use our Services, including the website pages that you visit and the links that you click.

Advertising or Targeting Cookies: The use of these cookies enables the personalization of advertising messages for you. They carry out tasks like preventing the same advertisement from repeatedly appearing, making sure that advertisements are properly displayed for advertisers, and occasionally choosing advertisements based on your interests. These cookies may be used by our third-party advertising partners to create a profile of your interests and deliver pertinent advertising on other websites. Using the instructions below, you can disable these cookies.

3.2 Your Choices

3.2.1 You might have the choice to reject some or all browser cookies in your browser. You might also be able to delete cookies from your browser. You can exercise your preference in relation to cookies utilized on our Services by taking the steps outlined below.

(i) First-Party Cookies: You can use the browser with which you are viewing this Site to enable, disable or delete cookies. To achieve this, follow the instructions provided by your browser (usually located within the “Help”, “Tools”, or “Edit” settings). Please be advised that if you set your browser to disable cookies, you may not be able to access secure areas of the Site.

In addition, if you disable cookies. Other parts of the Services may not work properly or as intended.

(ii) Third-Party Cookies: Many advertising firms that gather data for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which have websites where users can choose to opt out from receiving interest-based advertising from their members.

To opt-out of website interest-based advertising provided by each organization’s respective participating companies, please visit the DAA’s opt-out portal available at: https://optout.networkadvertising.org/?c=1 

Residents of the European Union may opt out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting: https://www.youronlinechoices.eu/ . For more information about third-party advertising networks and similar entities that use these technologies, please see https://www.aboutads.info/consumers.

We do not control third parties collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences.

More information may be found for the following browsers here: Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox, Safari, Android Browser, and Opera Mobile.

(a) Web Pixels. We occasionally use conversion pixels, which send a brief line of code to tell us when you have clicked on a specific button or arrived at a specific page (e.g., a thank you page after you've finished the process of signing up for one of our services or fill out one of our forms). to track the effectiveness of our marketing campaigns)., to track the effectiveness of our marketing campaigns and other goals of the Services. to track user behavior on our Services, we also use web pixels. Using a pixel, we can keep track of which browser, device, or application has visited which website.

(b) Analytics. We may use third-party service providers to monitor and analyze the use of our Services. Currently, we use Google Analytics, a web-based analytics service that monitors and reports site traffic. Visit the Google Privacy and Terms page for more information about Google's privacy policies:
https://policies.google.com/privacy?hl=en-US.

Google Analytics Opt-Out Browser Add-On gives users the option to stop their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout

(c) Behavioral Marketing. After you have visited our Services, we will continue to advertise to you on other websites by using remarketing services. To achieve this, visitors are categorized according to specific behaviors they engaged in while using our Services, e.g. by the length of a visit. This enables us to comprehend your preferences and present you with personalized advertising, even if you are currently browsing a different website that also takes part in the same ad network. We use advertising networks such as Facebook, Google Ads, Bing Ads, and others.

(d) Other Tracking Technologies. Pages of our Site may also use Java Scripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.

(e) Do Not Track. Some internet browsers, such as Internet Explorer, Firefox, and Safari include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.

4. SECURITY OF YOUR DATA

4.1. The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. Additionally, we only allow employees, agents, contractors, and other third parties who have a business need to know access to your personal information. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

4.2. WE WILL NEVER ASK YOU TO CONFIRM OR SUPPLY ANY ACCOUNT OR CREDIT CARD DETAILS VIA EMAIL OR TEXT MESSAGE.

If you receive such an email or text message, please do not respond and notify us immediately at dpo@luexco.com  or as otherwise described in Section 10. “Contact Us” below. The Internet is not a completely secure environment. As a result, to assist us in ensuring the security of your account, we strongly advise that you use a secure method and create a complex password. We also strongly advise against using a password that has previously been used on other websites or apps; as doing so increases your risk of falling victim to malicious cyber behavior.

If you feel that the security of your account or personal data has been compromised, please contact our legal team at: legal@luexco.com or as otherwise described in Section 10. “Contact Us” below.

4.3. We store all the data you give us on our secure servers utilizing SSL technology to ensure all payment transactions will be encrypted. A padlock icon will appear in the browser window frame to let you know that you are entering a secure area when you proceed to complete your purchase and your browser connects to the secure area of a LUEXCO Site.

4.4. We advise that, for your security, you must always log out and shut down the web browser after using a computer or other device to access the LUEXCO Sites in a public space.

4.5. You are in charge of safeguarding any password we may have given you (or that you may have chosen) that enables you to access particular areas of our website. We strictly advise not to divulge a password to anyone.

4.6. Unfortunately, the transfer of information via the internet is not completely secure. While we will do our best to safeguard your personal information, we cannot guarantee the security of your data transmitted to our site; and any transmission is done at your own risk. We will use strict measures and implement security features to try and prevent unauthorized access once we have your information.

4.7. Third-parties security measures

4.7.1. Third parties will only process your personal information on our instructions and where they have agreed to treat the information confidentially and to keep it secure.

4.7.2. To protect your personal information under our policies, all of our third-party service providers and other members of the group are required to implement reasonable security safeguards.

4.7.3. Your personal information cannot be used by our third-party service providers for their purposes and may only be processed by them with our permission and in accordance with our instructions. If you require further information about these protective measures, you can request it from our legal team: dpo@luexco.com .

4.8. CAN WE USE YOUR INFORMATION FOR ANY OTHER PURPOSE?

4.8.1. Typically, we only use your personal information for the intended purposes. We may, under certain conditions, use your information for purposes other than those listed in this policy. If we intend to do so, we will provide you with information relating to that other purpose before using it for the new purpose.

4.8.2 We may use your personal information without your knowledge or consent where such use is required or permitted by law.

4.9. LINKS TO OTHER WEBSITES

4.9.1. Links to websites operated by third parties may be found on the LUEXCO Sites. Please be aware that if you click on a link to one of these websites, you will be subject to the terms of that website's privacy policy and that we are not liable or responsible for how you use that website. Before providing any personal information to such a website, please review the terms of the privacy policy of the third-party website.

5. YOUR RIGHTS

5.1. If you have any questions about our use of your personal data, you are welcome to contact us. You will find our contact details at the bottom of this page. If you notice any errors in your personal data, you have the right to have them corrected.

5.2. Under certain circumstances, by law, you have the right to:

5.2.1. Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

5.2.2. Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

5.2.3. Request the erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

5.2.4. Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

5.2.5. Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example, if you want us to establish its accuracy or the reason for processing it.

5.2.6. Request the transfer of your personal information to another party.

5.2.7. Know what personal information we collect, sell or disclose about you, including the categories of third parties who purchased or received your data, including disclosure relating to:

5.2.8. Know the categories of personal information we have collected about you during the preceding 12 months;

5.2.9. Know the categories of sources from which we collect personal information;

5.2.10. Know the specific pieces of personal information we collect;

5.2.11. Know the business or commercial purpose for collecting or selling personal information;

5.2.12. Know the categories of third parties with whom we share personal information;

5.2.13. Know if we sold your personal information, the categories of personal information sold, and the categories of third parties to whom the personal information was sold.

5.2.14. Request the deletion of, and we will direct our third-party service providers to delete, any personal information collected about you, after receipt of a verified request from you, unless an exception applies.

5.2.15. We may deny your verified deletion request where we or our third-party service providers need to retain your personal information to:

• complete the transaction for which we collected the personal information, fulfill the terms of a written warranty or product recall conducted under federal law, provide a good or service requested by you or is reasonably anticipated within our ongoing business relationship with you, or is otherwise required in performing our contract with you;

• detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute the individuals responsible for that activity;

• debug to identify and repair errors that impair existing intended functionality;

• exercise a legal right, including exercising or ensuring free speech;

• comply with the California Electronic Communications Privacy Act;

• enable internal uses reasonably aligned with your expectations based on your relationship with us;

• comply with a legal obligation; or

• otherwise, use your personal information internally in a lawful manner that is compatible with the context in which you provided the information.

YOU ARE NOT ALWAYS ENTITLED TO EXERCISE EACH OF THESE RIGHTS. THE RIGHTS WHICH YOU ARE ENTITLED TO EXERCISE DEPEND ON MANY FACTORS INCLUDING THE LAWFUL BASIS ON WHICH WE RELY TO USE YOUR PERSONAL DATA. THEREFORE, IF YOU REQUEST TO EXERCISE A RIGHT THAT IS NOT AVAILABLE TO YOU, WE HAVE THE RIGHT TO DECLINE THE REQUEST.

5.2.16 If you want to review, verify, correct, or request the erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact our legal team at: dpo@luexco.com  in writing.

5.3. How to Submit a Verifiable Request

5.3.1. If you want to submit a disclosure or deletion request, please contact our legal team at dpo@luexco.com  or via any of the methods listed in Section 10. “Contact Us ” below or the “Contact Us” page of the LUEXCO Site or by using our website chat feature.

5.3.2. To respond to your request, we must perform some verification. You will be required to submit your name, address, email, telephone number, and marketing preferences. We will use this information to search our systems and determine the information we have about you.

5.3.3. You may make a verifiable consumer request up to two (2) times within a twelve (12) month period, free of charge unless the request is manifestly unfounded or excessive.

5.3.4. We will respond to verifiable requests within 45 days after receipt, potentially extendable once for up to 90 days provided you are notified within 45 days of the extension and its reasons.

5.3.5. You will receive our response by email to the email address you provided at the time you submitted your request.

5.4. Opting-Out of Sale of Personal Information

5.4.1. LUEXCO does not sell personal information to third parties.

5.5. Non-Discrimination

5.5.1. We will not discriminate against you because you exercise your rights. For example, we will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, or do not sell request.

5.6. Right To Withdraw Consent

5.6.1. In the limited circumstances where you may have provided your consent to the collection, processing, and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact our legal team at: dpo@luexco.com . Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

5.7. SOCIAL MEDIA ACCOUNTS

5.7.1. We manage accounts and fan pages across various social media platforms (the “Social Media Accounts”), such as Facebook , Instagram , Twitter , YouTube , Pinterest , Snapchat and TikTok. If you visit one of our Social Media Accounts you initiate a variety of data processing operations. If you do not provide us with your personal data, certain functionalities of the social networking platforms requiring such data will not be available to you or only to a limited extent.

5.7.2. As the owner of a Social Media Account, we typically only see information stored in your public profile on such social media platforms, and only insofar as you are logged in to your profile while visiting our Social Media Account.

Additionally, we may process data that you provide to us when you contact us through one of our Social Media Accounts (for example: if you create a post, or send us a private message via Facebook). No matter if you have a profile on a particular social network or not, the operator of that particular social network processes your data if you visit one of our social media accounts. Depending on the operator, the specific data processing operations and their range vary. The operator of each social network provides anonymous usage statistics, which we use to enhance the user experience.

6. RETENTION

We attach great importance to your attention to your personal information! We will do our best to protect your rights to access, correct, delete, cancel your account, and withdraw your consent to our processing of your personal information so that you have the full ability to protect your privacy and security To exercise your rights, you may contact us at: dpo@luexco.com (see Section 10. "Contact Us").

6.1. We will only keep your personal information as long as it's required to fulfill the purposes for which we collected it, including to finish any required obligations related to law, accounting, or reporting. Our retention policy can be obtained from our Legal team at: dpo@luexco.com  and contains information on the durations of storage for various aspects of your personal information.

6.2. To determine the appropriate retention period for personal data, we take into consideration the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, whether we can achieve those purposes through other means, and the applicable legal requirements.

6.3. In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

6.4. If you no longer wish to be our customer, or cease using or accessing our Services, you can request us to close your account and delete all personal information we hold about you by contacting our Legal team at: legal@luexco.com subject to certain legal requirements.

6.5. If you send us correspondence, including emails, we retain such information electronically in the records of your account. We will also electronically retain customer service correspondence and other correspondence from us to you. We retain these records to measure and improve our customer service and to investigate potential fraud and violations. We may, over time, delete these records as permitted by law.

6.6. We will also retain Services usage data for internal analysis. Usage data is usually retained for shorter periods, with the exception of when this data is used to boost site security or functionality or when we are legally obligated to keep this data for longer periods.

7. THIRD-PARTY WEBSITES

Our apps or websites can link to other websites. These websites run by third parties are not covered by this policy. We strongly advise you to read the privacy policies of any other websites you visit because we are not liable for their data collection activities.

8. PRIVACY OF CHILDREN AND SPECIAL CATEGORIES OF PERSONAL DATA

8.1.1. We do not knowingly collect personal data from anyone under the age of 16 or minors (as defined by applicable national laws). If you are a minor, please do not attempt to fill out our forms or send any personal information about yourself to us. If a minor has provided us with personal information without parental or guardian consent, the parent or guardian should contact us immediately to remove the relevant personal information and unsubscribe the minor.

8.1.2. We do not knowingly obtain or store any Special Categories of Personal Data, such as information about health or medical conditions, race, or religious beliefs.

8.1.3. If it is discovered that we have collected Special Categories of Personal Data or information from individuals under the age of 18, we will make reasonable efforts to locate and delete that data from our files. As described in our Terms and Conditions, please do not upload photographs showing other people, in particular, if they are minors.

9. TRANSFER OF YOUR PERSONAL DATA.

Your personal information may be accessed or transferred outside of the United Kingdom, including to the United States, the European Union, or China when you use our Services, so please be aware. These nations might have fewer protective data protection regulations than the country where you currently reside. We only rely on suitable safeguards for these transfers as permitted under the GDPR such as Standard Contractual Clauses, and/or we transfer the personal information pursuant to Article 49 (1) (b) of the GDPR to provide our Services pursuant to the terms and conditions. You should stop using or accessing the Services right away if you do not want your information to be transferred to, processed, accessed, or maintained outside of the country or jurisdiction where you reside.

This Privacy Policy only applies to residents of the EU, EEA, United Kingdom, and Switzerland. If you reside outside of these areas, please see our  Privacy Policy Here.

10. CONTACT US

10.1. If you have any questions, comments, or requests regarding this privacy policy, the Sites, or our products, please send us an email at: dpo@luexco.com or via our website chat feature on the Site.